THE USE OF SOCIAL MEDIA IN THE 2015 BRITISH GENERAL ELECTION

AUTHOR: PhDr. Ing. Antonín Pavlíček, Ph.D. (University of Economics, Prague, Department of System Analysis)

ABSTRACT:
The paper discuss the use of social media platforms in British General Elections from systemic point of veiw. Social media platforms are here to stay and directed voters’ thoughts and views of certain government policies and respective political parties and their members. Article analyzes primarily Facebook, as it is used by millions of people as a discussion platform every single day. Secondly Twitter and also any other social media platforms such as YouTube and Instagram will be discussed throughout this paper, in order to build a judgement upon how where social media platforms put to good use by all stakeholders involved; namely being; voters; politicians; thought leaders and any other people that harnessed the use of social media as a tool for discussion or cohesion of the general election.

KEY WORDS: social media, 2015, elections, United Kingdom, system approach

DOI: 10.18267/pr.2015.pav.2125.14

FULLTEXT: THE USE OF SOCIAL MEDIA IN THE 2015 BRITISH GENERAL ELECTION – PHDR. ING. ANTONÍN PAVLÍČEK, PH.D.