SOCIAL NETWORKS – A TOOL FOR RECRUITMENT FACILITATION

AUTHORS: Ing. Lucie BÖHMOVÁ, dr. sc. Edvard TIJAN (Department of Systems Analysis, University of Economics, Prague, University of Rijeka, Faculty of Maritime Studies, Rijeka, Croatia)
ABSTRACT:
Organizations that strive to be competitive must be able to attract and retain talented employees. In population are not many of them, recruiters must use for finding suitable candidates effective tools eg. social networks. Companies advertise, offer products, communicate with clients and recently even seek employees through social media. Job boards (eg. Jobs.cz in the Czech Republic ) now have a significant competitor in the recruitment field – the social networks.
In the USA, the selection of employees through social networks is a common practice because social networks in many cases provide easily and quickly accessible information about the individuals. Online HR programs are already in use which research candidate‘s social network background and provide recruiters a comprehensive overview about the person. For example, recruiter can input the name or email address into this type of program and after a few seconds have the summary of candidate activity on social media. According to the criteria, recruiters can also find passive candidates via social networks. In the Czech Republic, this is a relatively new channel.
The paper is focused on social networks and their influence on the recruitment process. The aim is to determine whether social networks can be a suitable tool for recruitment in the Czech Republic, as it is the case abroad. The analysis of the occurrence of keywords on Facebook and Twitter was used for the findings. The survey of publicly available information on Facebook profiles was further used.
Research showed that using social networks is appropriate for the recruitment process in the Czech Republic. Although this tool is still in its early stages, the potential is already evident.

KEY WORDS: HR, social networks, recruitment, Facebook, Twitter.

DOI: 10.18267/pr.2015.pav.2125.12

FULLTEXT: SOCIAL NETWORKS – A TOOL FOR RECRUITMENT FACILITATION – ING. LUCIE BÖHMOVÁ, DR. SC. EDVARD TIJAN